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Layout comparison dashboard

  • Updated

Dashboard purpose 

Easily compare performance between two layouts or two layout groups.

 

How to use

  1. Select site (or sites), device, and a time period on the top selection bar, and apply selections.
    Screen_Shot_2023-01-15_at_14.52.13.png

  2. Click ‘Add layout’ under ‘Group A’, select the layout (or layouts) for the first comparison group, and apply selection.
    Screen_Shot_2023-01-15_at_14.53.05.png

  3. Repeat for ‘Group B’.
  4. Click the ‘Compare’ button.
    Screen_Shot_2023-01-15_at_14.54.18.png
  5. You can see the comparison between the layouts in the tiles and graphs under the selection bars:
    • Ads per page, RPM, viewability and CTR for the time period selected
      Screen_Shot_2023-01-15_at_14.57.10.png
    • RPM and CPM overtime
      Screen_Shot_2023-01-15_at_14.57.54.png
    • Viewability, ads per page, CTR and fill rate over time
      mceclip0.png

Data sources

  • Pageviews - measured by Browsi (affects RPM and ads per page calculation)
  • Impressions and viewability - measured both by browsi and GAM, selection available on the relevant tile (affects ads per page, CPM and viewability calculation).
  • Revenue and clicks - measured by GAM (affects RPM, CTR, and CPM calculation).

Data requirements and explanations

browsiLayout key-value

The layout comparison dashboard relies on the ‘browsiLayout=n’ key-value, that allows Browsi to connect layouts to different GAM metrics. Granting Browsi permissions to create key-values in the publisher GAM is necessary for the data flow.

The data presented in the dashboard for each layout will be sent on the impressions that got the ‘browsiLayout=n’ key-value. Unless the publisher configures this key-value on their impressions, the data in the dashboard will present Browsi impressions only.

 

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