Site Key Values

Once you've allocated your traffic to Browsi integrated pages and marked the ratio between Browsi Optimization to Control (When Browsi uses the same settings as your GAM to serve ads), you then need to add site key values to differentiate between Control and Browsi Optimized.

💡 Please note that setting those site key values are strictly for reporting and results between Control and Browsi Optimized.

In order to integrate Site Key Values:

1. Go to your Google Ad Manager Account

2. Navigate to Inventory > Key-values

3. Select 
   
   
   
   

4. Set the Name and Display Name to "browsiId"
   
   
   

5. Set the Value Type to "Predefined".
   
   
   
6. Set Report on values to "Include values in reporting"
   
   
   
7. On Targeting values, add two more values:
   1. yourSiteKey_A
   2. yourSiteKey_B
      
      
      
8. Click

Ad Refresh Reporting

Additionally, publishers want to analyze how Browsi's ad refresh is being optimized and how can they monazite it.

To add Ad Refresh Reporting simply repeat the above step by having:

1. Navigate to Inventory > Key-values

2. Select

3. Set the Name and Display Name to "browsiRefresh"

4. Set the Value Type to "Predefined".
5. Set Report on values to "Include values in reporting & add key as custom dimension"
6. On Targeting values, add the value true
7. Click