Dimensions

Site key. Your site key is the attribute taken from the script tag located on the head of your page

data-sitekey="browsi"

Specific urls of the Browsi integrated site.

Query parameters are a defined set of parameters attached to the end of a url.

Desktop, Tablet or Mobile.

Name of the layout that targets your audience.
To navigate to your layouts go to Inventory Manager > Layouts Manager(Layouts report available starting Jan. 14th).

Type of ad position type to identify the type of ad that has been served and where.

Position Types:

1. Top
2. Bottom
3. Rail | Right
4. Rail | Left
5. Adhesive (Sticky)
6. Inline

Direct: Visitors that visit your site by typing your URL into their browser, or through an undefined channel.

Search: Visitors that discover your website by searching a keyword in a search engine (Google, Bing, Yahoo) and that click on your listing.

Social: Traffic sent from social media sites such as Facebook or Twitter.

Percentage of traffic where Browsi is not running ads on the page. This helps us understand and measure user engagement the page.

Type of demand that has been served on a page. ex: header bidding, google ad manager (gam), amazon dsp.

Ad units are the first component of your DFP inventory. They define the size of an ad and the specific location where an ad would appear on a page.

Number representing a percentage for viewability prediction rate that the engine targets to place ads. ie: 0.7 represents 70%. Here the engine will find a predictive placement that has a viewability prediction of 70% and above. When this placement is found and the engine ran its algorithm it will serve the ad accordingly to the user engagement on the page.

Bidder name of the demand ad placed on the page.