Browsi’s machine learning algorithm powers the prediction of potential ad unit spots on the page that will be viewed by a single user in real time - all before demand for the slot is fetched.
Browsi provides publishers the option of using predicted viewability by connecting the data directly to the ad server. This metric can then help decide within the ad server which demand, if any, should fill new highly viewable placements and at what price, keeping your impression waste to minimum. Learn more
The Viewability Prediction dashboard provides all the data needed in order to better understand inventory breakdown into those quality tiers.
Browsi has three (3) viewability prediction tiers:
- 0-30% Low viewability prediction
- 31%-69% medium viewability prediction
- 70%-100% high viewability prediction
You can now measure what’s the share of each tier among your inventory and compare its performance in terms of CTR, Fill Rate, eCPM.
Each impression for all inventory falls into one of the three tiers, providing insight into measurement against the inventory’s
Data can be filtered per Ad units, Devices, Line item types and time period.
Please note that devices and Line item types can’t be cross filtered. While one of them is filtered, the other will include All.
Performance per Viewabilty tier
In this tile you can select a metric and understand how it performs in each viewability prediction tier.
The bar's color reflects the volume of impressions for that tier.
In the table mode you can see all data for all viewability prediction tiers tiers, while its coloring would assist you with quickly spotting the number of performance tiers (usually 2-3) and their ranges.
This data would assist you with determining the optimal Direct/Programmatic pricing.
Instead of the traditional pricing setting in GAM, of using the same pricing globally for a specific ad unit, you now have the ability to understand its performance granularity and calculate its eCPM per each viewability prediction range.
Learn more about using Browsi Viewability prediction Key Values within GAM
Line Item type viewability prediction share
This graph can assist you with spotting wrong allocation of high quality inventory to Line items which are less likely to enjoy (or pay for) the high viewability.
“House” Line item type is getting a large share of your high viewability inventory?
Consider targeting the campaigns under that type specifically to the lower viewability inventory.
Viewability prediction Share over time
This graph demonstrates the distribution of viewability prediction tier over your inventory and the shift between them over time. After utilizing Browsi features which have impact on viewability (Like refresh, lazy loading, setting higher viewability threshold, etc) you should expect to see the increase of high tier over the medium and low ones.